By Sheila Arkee
A fan of drugstore mascaras, I was eager to try out CoverGirl’s new NatureLuxe Mousse Mascara. Could the new kid on a highly competitive block give my lashes the volume and separation I desire?
Like all of their new mascaras, this particular one comes with a plastic brush. They’ve also added beeswax added in place of a synthetic ingredient, but they don’t specify which synthetic ingredient, which I find strange. CoverGirl promises that NatureLuxe will give you “20% lighter” lashes and with “2x more volume” than with bare lashes. After opening the tube, and then closing it for a week or so to let the mascara marinate, I decided to put the mascara to the test.
Results? Not half bad. Although it’s a decent mascara,I will not proclaim it the best mascara in the entire world. I will say that I was super impressed by the mascara’s durability. After a day of moving stuff from one storage unit to another, there was not as single flake to be found ANYWHERE. The beeswax is a nice thing to add, but I didn’t exactly notice my lashes feeling particularly lighter than usual. And whenI layered fresh mascara on top of an older layer? Clump city!
If you’re looking for a new mascara, CoverGirl’s NatureLuxe is worth a try, but don’t expect miracles. CoverGirl’s Lash Blast remains one of my all-time favorite drugstore mascara, and Rimmel’s Lash Flirt is quickly giving Lash Blast competition!




Have you seen Lisa Eldridge’s recent natural/organic makeup video? It’s a tutorial but she talks a bit about how natural/organic mascaras tend to only provide a natural look because they lack whatever ingredients regular mascaras use to fatten up the lashes. I thought it was really interesting!
I haven’t, but I do like Lisa’s stuff – will head on over to watch!