By Sheila Arkee
If you’ve been paying attention to Painted Ladies and 365 Days of Makeup, you’ll have noticed I use a lot of Makeup Geek eyeshadow, pigments, and gel liners. I’ve frequently been asked to share my top picks from this brand, and being a huge fan, I am happy to oblige!
Makeup Geek is a line of beauty products developed by Marlena, the CEO of the Makeup Geek beauty site. She considers herself a beauty educator and has built the Makeup Geek brand based on her experience as a blogger and YouTube beauty guru.
After selling a variety of beauty brands on the Makeup Geek site, Marlena developed her own line of beauty products that currently include Makeup Geek branded brushes, lipstick, eyeshadow, gel liners, and pigments. Although I’ve only ever tried the eyeshadow, gel liners, and pigments, I have to say, they are excellent all around.
Makeup Geek Eyeshadow
My Makeup Geek collection started with their Eyeshadow Starter Kit and it is one that I use frequently.
The shadows are sold in kits as well as individually in both compact and pan form.
The eyeshadow pans are the best value and they can be placed in the Z Palettes that Makeup Geek sells, but pssst, they fit perfectly well in the cheaper Coastal Scents empty palettes.
There are several MAC dupes in here and I think you’ll love the silky texture and high color payoff as much as I do. I’m quickly compiling a collection of the individual shadows and love, love, love Cosmopolitan, which is a dupe for MAC’s Expensive Pink, along with Frappe and Appletini. I also love Simply Marlena, Envy, and Unicorn. They had a Color Expansion Kit at one point, which doesn’t seem to be available anymore, but all of those shadows are still available individually.
Here’s a list of my Makeup Geek eyeshadow reviews:
Eyeshadow Starter Kit and Color Expansion Kit
Appletini, Cosmopolitan, and Frappe
Makeup Geek Pigments
The Makeup Geek pigments have my heart and they are the deal of the century. Generously sized, I have several and love them all. With the exception of the Utopia and Vegas Lights, which have a chunky feel, the pigments are silky smooth, blend beautifully, and are on par with MAC pigments. I love Utopia and Vegas Lights as well, but recommend using them on top of e.l.f.’s Glitter Primer. My favorites are Utopia, Liquid Gold, Insomnia, Kryptonite, Bewitched, Vegas Lights, and Blitz.
Here’s a list of my reviews of Makeup Geek Pigments:
Makeup Geek Gel Liners
These gel liners never dry out! They are fantastic and after months of using both Electric and Immortal, they are not dry at all. My eye lining game has vastly improved with these gel liners, which are some of the best I’ve ever used. The must have gel liner is Electric, which I use and love so much. So, so, so much. Immortal is a basic black and a must – much better than MAC’s Fluidlines (and you’re hearing this from a former MAC girl).
Electric Gel Liner
The Makeup Geek site also sells a variety of beauty products from brands that include Sugarpill, Palladio, FACE Atelier, and Ben Nye. You can buy pigment samples from Ben Nye and other brands, which is something I have definitely taken advantage of in the past. I also have to say I’ve purchased Sugarpill from both Sugarpill and Makeup Geek and found that my order via Makeup Geek got to me faster, which is a huge plus as far as I’m concerned!
I worked for MAC for many years and have tried many, many, many makeup brands in almost 2 decades of an intense makeup interest. From an honest perspective, I will say that Makeup Geek products are right on par in terms of quality, pigmentation, and longevity as with MAC and other higher-end brands.
My Final Thoughts: I am all around impressed with Makeup Geek’s extremely reasonable prices and great quality. All of the Makeup Geek brand color products are $8 and under, and you can surely compile a great collection of shadows and pigments without spending a ton of money. Shipping is fast, which is a bonus in my eyes. Inventory of products is not always guaranteed, but I’ve found they restock quite frequently.
Price: Varies from $5.99 to $7.99
Availability: Visit Makeupgeek.com