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An Ode To Milani Bella Eyes Eyeshadows – They’re THAT Good

I Bought It

By Sheila Arkee

It’s happened: The low-end/high-end eyeshadow divide is officially gone thanks to the brand new Milani Bella Eyes Eyeshadows. Yes, the rumors around the beauty mill are true – these $4 gel powder individual eyeshadows are THAT good!

Milani Bella Eyes

When I first started getting interested in makeup in the mid-90s, I remember the drugstore eye makeup options not being great whatsoever. Wet n Wild was still in their waxy lipstick stage and everything from CoverGirl and Maybelline just looked chalky on my skin. Back then I ran to prestige brands and stocked up on MAC Shadows, but today the tables have turned. And how!

Milani Bella Mandarin, Milani Bella Cobalt, Milani Bella Emerald 1

Milani Bella Mandarin, Milani Bella Cobalt, Milani Bella Emerald 1

Milani has been stepping up their game in the past few years and recently introduced brand new eyeshadows and nail polishes that get great raves all around the board. The only problem is that they’re not available in all retail locations just yet, and I ended up ordering three of the new Bella shadows online, which arrived within a couple of days.

Milani Bella Mandarin, Milani Bella Cobalt, Milani Bella Emerald 2


Milani Bella Mandarin


Milani Bella Cobalt


Milani Bella Emerald

Over the weekend I was at a Walgreens about an hour away from home and had the eyeshadow encounter I’ve been waiting on for weeks! Bliss! I found a partial display of the colors and I picked up four more colors. All swatches are done without a primer, which shows you how pigmented these gel shadows are!

Milani Bella Purple, Milani Bella Teal, Milani Bella Charcoal, Milani Bella Pink 1

Milani Bella Purple, Milani Bella Teal, Milani Bella Charcoal, Milani Bella Pink

Milani Bella Purple, Milani Bella Teal, Milani Bella Charcoal, Milani Bella Pink 2


Milani Bella Purple


Milani Bella Teal


Milani Bella Charcoal


Milani Bella Pink

These unique eyeshadows are start off as a gel and then are transformed to powders. They can be used wet or dry and come in iridescent metallic, shimmer, and matte finishes. The Bella Eyes shadows are remarkable for 3 reasons:

Milani Bella Teal 2

1) The price point is unbeatable. $4 is a fraction of the cost of any prestige shadow brand.

2) The color payoff is simply incredible. Saturated colors at this price point are a sure win.

3) The variety of colors available are pretty remarkable for a drugstore brand and I see several high end dupes on the get go.

Milani Bella Eyes Rimmel Nottingham Nude Lipstick 1

My Final Thoughts: The 30 new Bella Eyes shadows are not crumbly at all, you don’t have to dig in the pan to get the color, and they are long-wearing without creasing.  I see so many fun shadow combinations and plan on eventually picking up all of the shadows. Kudos, Milani!

Milani Bella Eyes

Rating: A+

Price: $3.99

Availability: CVS and Walgreens stores and online at milanicosmetics.com

Cruelty-free? Yes

Paraben-free? Yes

Gluten-free? Yes

  • http://www.cosmeticsaficionado.com/ Cosmetics Aficionado

    I bought 6 and want MOAR!

  • http://www.painted-ladies.com/ Sheila Arkee

    Meeeeeeee. too!

  • BeautyJudy

    Amazing! I can’t wait to swatch mine and use them!!!

  • http://www.phyrra.net/ Phyrra

    They’re gorgeous!

  • Allison @neversaydiebeauty

    What a gorgeous look you created with them, Sheila! Wish you could just come on over and help me apply mine, lol. They look like jewels!

  • http://www.beautybymissl.com/ beautybymissl

    Gorgeous shades and gorgeous look!

  • http://www.cosmetically-challenged.com Melody Robinson Wright

    These are soooo gorgeous! They look velvety smooth in photos

  • http://www.makeuplifelove.com/ jamie @makeuplifelove

    These are sooooo gorgeous. I love the look you created with them too. They look so rich in pigment. I totally need more of these shades. Great post!

  • Aleya Bamdad

    Beautiful colors! I love the look you created!

  • Brianna

    Man I keep seeing these eyeshadows all over the blogosphere! I was resisting temptation… but I think I really need to go to CVS and pick these up now lol.

  • Betzy Carmona

    Mandarin deff has to be my favorite shade from them ! I have spotted them at a few places and I’m going to pick up at least a few shades.

  • http://www.slashedbeauty.com/ Miranda Mendoza

    I really enjoyed playing with these shadows. They’re so beautiful! My fave was Bella Teal

  • http://www.geniabeme.com/ Eugenia

    SO SO PRETTY! Why do I not have any of these yet?!

  • Anastasia

    Oh my goodness, these are just beyond gorgeous!! The look you created makes me want to buy everything you used.

  • Pammy Blogs Beauty

    Agreed! The drugstore lines have really stepped up their game as far as eye shadow quality…and Milani is leading the pack. I love these new shadows, too!

  • Ange

    Mandarin is AHHHHMAZING!

  • http://www.blushingnoir.com/ Brooke @ Blushing Noir

    Beautifullllllll eye look! Do moreeeee!

  • cindyprimebeauty

    Ugggg, I wish I had a CVS!! There is only one place in town that carries Milani and it a super small section.

  • http://beautylitfromwithin.blogspot.com Nidia Doherty

    I just saw a swatch-fest of these, and then you ordered the three I would have! Then, you bought more and I want every one of those, too. Love the look you created – the blue in the corner really makes it pop!

  • Justina

    OMG your eyeshadow look is killing me.

  • FabZilla_Kath

    You picked the right shades. Milani is really leading the drugstore category when it comes to quality and product launches!

  • http://www.portraitofmai.com/ Mai

    The colors look beautiful on you!

  • http://theplasticdiaries.com Kimmi @ The Plastic Diaries

    The blues, the purple …. ahhhh, I want them!!

  • http://www.citizensofbeauty.com/ Citizens of Beauty

    oh my gosh…those are stunning!

  • http://loveforlacquer.com/ loveforlacquer

    so obsessed with these!

  • http://www.stephanielouiseatb.blogspot.com Stephanie Louise Telford

    I’m just now digging into these & your look is stunning!

  • http://www.painted-ladies.com/ Sheila Arkee

    I will! LOL

  • http://www.painted-ladies.com/ Sheila Arkee

    That’s the best part!

  • http://www.painted-ladies.com/ Sheila Arkee

    Thank you, Jamie!

  • http://www.painted-ladies.com/ Sheila Arkee

    You do!!!

  • http://www.painted-ladies.com/ Sheila Arkee

    Oh, I love that, too – it reminds me of MAC Shimmermoss.

  • http://www.painted-ladies.com/ Sheila Arkee

    You neeeeeed them!

  • http://www.painted-ladies.com/ Sheila Arkee

    I will!

  • http://www.painted-ladies.com/ Sheila Arkee

    Thank you!

  • Norah Salazar

    Love the look you created and how richly pigmented they come across, they remind of Yaby World of Pearls.

  • http://www.honeygirlsworld.com/ Honeygirlk

    Your eye look is amazing… I am gonna be using that as an inspiration for a look I have planned. Lovely swatches – I am loving these shadows.

  • Cosmetic Sanctuary

    Gorgeous!! I’m ready to review mine. Completely in love with them all!

  • Lisa P

    I have two of these. The colors are nice, good pigment, etc, but I don’t get the “gel powder”. To me it seemed like a regular powder shadow.

  • GlitteryGlossy

    Nice swatches! I’m really loving my shadows too!