Make Up For Ever Eye Prime vs Too Faced Shadow Insurance

By Sheila Arkee

Make Up For Ever’s Eye Prime is a shadow primer that promised to help make your eye makeup last longer and look brighter.

This primer comes with a doefoot applicator and has a light formula that doesn’t feel drying on your lids – a lot more moisturizing than Urban Decay’s Primer Potion and even MAC’s Paint Pots. 

The texture feels most similar to Too Faced’s Shadow Insurance, but I would have to say that this is even a bit lighter feeling.  The formula is a blend of minerals and waxes and is available in one neutral shade.

I tested Eye Prime against my current favorite shadow primer, Too Faced Shadow Insurance, to see which one went the distance.

TF Shadow Insurance on left side of photo, MUFE Eye Prime on right side

I took these primers out for a run on a typical day in my life. My days with my son are busy and go go go, so this is the perfect way to test products which promise to keep your makeup on your lids and not running down your face.

Yes, that is sand on my face.

The Make Up For Ever Eye Prime indeed lasts and makes shadow vibrant, maybe even a little bit more than Too Faced. Considering how much running around in the sun and sand we did that day I’m amazed both lasted!

Make Up For Ever Eye Prime is available at Sephora.com

*Product provided for consideration. Opinions are my own.