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L’Oreal Power Volume Collagen Is A Contender For My Next Greatest Mascara

I Bought It

By Sheila Arkee

Ok, let’s get down to business with L’Oreal’s newest lash enhancer, Power Volume Collagen 24 Hour Mascara. Hello, incredibly lush lashes!!!!!!!


In comparison, here’s my lashes with Jordana Best Lash Extreme.

And Make Up For Ever Smoky Lash.

Ladies and gentlmen, we have a contender for “Best Appearance By A Mascara In An Independent Beauty Blog”. Really.


Unlike Revlon’s Lash Potion, which left me feeling entirely lukewarm, I have had nothing but good things to say about this budget friendly mascara since the first application, and that’s really saying something.


With a bristle brush (are we over the plastic spoolie trend?), this mascara is curved in all the right places and swipes through my lashes with ease, with a rare clump to be found. The mascara comes in three shades, and I chose Blackest Black amongst Black and Brown.

While Power Volume Collagen claims to last for 24 hours, I found that it does hold a curl and keeps the volume going for an entire day without smudging or flaking. A total win as far as I’m concerned.


My current top 3 mascaras? In random order (because I love them equally right now): Jordana Best Lash Extreme, Make Up For Ever Smoky Lash, and L’Oreal Power Volume Collagen.

You can find L’Oreal Power Volume Collagen at your local mass market retailer for around $8, which is a stellar deal for an exceptional mascara.

What are you favorite mascaras of the moment?

  • http://www.bakingbeauty.net Krystle Kouture (Baking Beauty)

    I love how this looks on your lashes. My faves are maybelline one by one and benefit they’re real

  • http://www.painted-ladies.com Sheila

    I seriously need to try the Benefit one – it gets so many raves!

  • http://www.primebeautyblog.net Cindy (Prime Beauty)

    Impressive! I’m not excited about Revlon Lash Potion either. My favs right now are Rimmel ScandleEyes Flex, IT Cosmetics Hello Lashes and Benefit They’re Real

  • http://lipglossandspandex.com Marilyn @ Lipgloss+Spandex

    That looks great! I think I like it better than the other two you have on in the photos. I’ve been using It Cosmetics Hello Lashes lately and like it a lot.

  • http://www.painted-ladies.com Sheila

    Thank you, Marilyn! I think so, too!

  • Cindy

    I found that that mascara smudged on me a lot. I had the waterproof version though. Mascaras tend to smudge and flake off on me so that I look like a raccoon by the end of my day…it’s good for the first two hours or so and then I notice it coming off my lashes. Also, I didn’t notice any “power volume”…may just have been my application method though…I found Maybelline the Falsies to be so much better at volume and lengthening my lashes. FYI, I have oily eyelids and sparse eyelashes. I’m glad this worked for you though. Your lashes look great!