The tagline of Shadow Shields is:Be fearless. Be Flawless. Be Smudge Free. That’s an accurate description of of benefits the self-adhesive cloth shields that you can use under your eyes to catch any kind of shadow or glitter fall out.
Shadow Shields are such a useful beauty tool that I named them one of my top 5 beauty inventions that have revolutionzed the beauty industry. They really are that great! Celebrity makeup artist Michelle Villanueva, creator of Shadow Shields, was kind enough to answer some questions about her great idea that’s a beauty industry must have.
Painted Ladies: I recently named Shadow Shields as one my favorite beauty inventions. There’s no doubt that Shadow Shields have revolutionize the makeup industry. As a professional makeup artist, what inspired you to create these wonderful creations?
Michelle: You are so sweet for naming us as a Top 5 Beauty Invention. We feel extremely honored and so grateful to you and each of our customers/fans! Before creating Shadow Shields, I was a freelance makeup artist and always struggled with the issue of eyeshadow fallout. So I decided to do something about it; not just find a solution, but create one! The rest is history! 🙂
Painted Ladies: How long did it take you to bring Shadow Shields into the market after coming up with the idea?
Michelle: I began researching in mid 2007 and launched in February 2008.
Painted Ladies: Besides being used to help prevent shadow fall out, what are other ways people can use Shadow Shields?
Michelle: We have customers using them in so many fun and creative ways; as a straight edge for shadow to keep it sharp and clean, as a guide for eyeliner- especially that winged cat eye that some can tend to struggle with (Love that saying “May the wings of your liner always be even” Lol!), and even for lipstick to prevent smudging!
Painted Ladies: Do you have any plans to bring out more products that are similar to Shadow Shields?
Michelle: We currently have no plans to bring anything else to market! I’m exhausted just with the one!! LOL!!! Still continuing to grow and build even more brand awareness daily! So thank you for your support and posts- without you guys, there is no Shadow Shields!
Thank you, Michelle!!!