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Hourglass No. 28 Primer Serum Takes Priming To The Next Level

By Sheila Arkee

My obsession with cosmetic products extends so far back in my 33 year history that I could have an honorary Ph.D in makeup-ology, if such a degree existed. After seeing and using scores of products through these years I’ve come to recognize those that stand out from the pack and make a place for themselves where no other product existed. Such is the case with Hourglass’s new primer, No. 28 Primer Serum.

The No. 28 Primer Serum, according to Hourglass, is a paraben, sulfate-free, “… richly concentrated, intensely hydrating, and dual-purpose oil blend serum that treats your skin as it prepares it for makeup.”

This serum contains 28 ingredients to nourish, hydrate, and repair your skin, which breaks down to 14 essential oils (including Amyris, Vanilla, Lavender, and Ylang Ylang), 10 lipid-rich plant oils (such as Jojoba, Olive, and Kukui Nut), and 4 Vitamins (A, B5, C, E). You can even use this on your hair, and it can be used in conjuction with other primers, like Hourglass Veil Mineral Primer, which conceals redness, softens lines, and contains SPF 15.

The first time I used the primer, the only word I could speak (in a hushed, reverent tone) was, “Wow.” With just the teensiest dab of this product my makeup glided onto my skin and my face looked … well, smoother with a special kind of glow. After using this primer for a couple of weeks on the regular, I’ve been impressed by how it helps my makeup last and look good, with no breakouts to report.

I find the No. 28 Primer Serum different from other primers I’ve tried due to it’s texture, which doesn’t have that silicone feeling but rather a rich, traditional serum. One pump is all you need for your face, and once it’s applied, wait about 2 minutes to apply your makeup.

The true test was an event that required me to be on my feet and unable to touch up for several hours. As they say, the proof was indeed in the pudding and my skin still looked fresh at the end of the night when the rest of my body was ready to collapse. I photographed a high school prom, y’all. That was no joke!

The downfall? The price tag of $65 is steep. However, you do get a heckuva primer that helps to smooth your skin and make your makeup look gorgeous for hours on end. Hopefully, as with the Veil Mineral Primer, Hourglass will release a smaller size at a lower price soon.

You can find Hourglass No. 28 Primer Serum at Sephora.com.

*Product provided for consideration. Opinions are my own.

  • Wendy

    Sounds awesome. I’m definitely going to have to save that one for a Friends and Family sale though.

  • http://www.beautythesis.net Tamara @ Beauty Thesis

    That’s an interesting premise to have an oil base for something like a primer. May have to check this out as it gets colder, I get the feeling it would be a disaster for my skin in the summer months.

  • Merrymary

    So glad to hear you are loving this! I am always raving about the mineral veil primer but I haven’t tried this yet. I don’t want to give up my C E Ferulic serum though. Which BTW is the Cosmetic Skin Solutions brand and not the Skinceuticals one. Ladies you should also check this out, costs a fraction of the price and while I haven’t tried the Skinceuticals version I love the results from the CSS. Maybe you could do a post!

  • Sheila – Painted Ladies

    Thank you so much for that tip, Mary! I’ve always wanted to try the C E Ferulic. Awesome!