By Sheila Arkee
e.l.f. Cosmetics (which stands for Eyes Lips Face) has been serving up low priced, cruelty-free, bargain beauty deals from $1 to $6 for several years now.
While they were elusive and hard to track down for a while, the majority of the line is available at Target stores. While I’d heard of e.l.f. online (and turned my nose up at it, fyi), the brand really came to makeup consumers attentions with a little chain email that went around a while back.
In case you haven’t heard, there is a make-up line (featured on Oprah) called E.L.F. — stands for eyeslipsface (www.eyeslipsface.com). Anyway, it is a higher end line that Bloomingdale’s has recently purchased… so, they are clearancing out all of their on-line inventory. Everything is only $1.00. Then, on orders up to $25.00 — you can enter promo code Carolina and it will take 50% off your order — making everything only 50 cents. It truly is a steal.
Was this planted by e.l.f.? If so, brilliant guerilla marketing strategy, because I remember people really believing that it was a prestige line being extremely discounted, which is why I turned my nose up at e.l.f. in the beginning. The shade of it all!
Eventually I took a chance and tried some e.l.f. products and found they weren’t so bad. Besides the basic range of e.l.f. Essential items that are $1 and $2, there is the e.l.f. Minerals line and $3 – $6 e.l.f. Studio line that really manages to impress my discerning standards. e.l.f. is also known for their mega eyeshadow palettes and cute holiday sets. There are definitely some fails within this brand, but I’ve found a few winners that have a solid place in my beauty rotation.
If you are going to get anything from e.l.f., make it this mist which sets makeup like you wouldn’t believe. Also, spray it on your angled brow brush before picking up some powder eyeshadow and you have a wonderful liquid eyeliner on your hands.
This kit is $3 of awesome and helps create perfect brows. Performs just as well as higher priced options at a mere fraction of the cost.
If you wear glitter or loose pigments, this $2 primer is a MUST! Definitely one of my best e.l.f. purchases, and I’ll recommend it ’til the cows come home!
This blush is some serious business and offers mega pigmentation. Seriously, you will not run out of this blush for YEARS! Just the smallest dab will do ya, and you’ll be left with long-wearing color.
A $3 brush that feels like it should really cost $30. Made from Taklon, I really adore the quality of the Studio brushes and pick them up whenever I see a new one at Target.
From the e.l.f. Essentials line, this $1 product works wonders that reminds me of MAC’s much more expensive version.
This is not quite a dupe for the MAC 239 brush, but it blends well and helps pack color on to your lids. For $3, it’s a must have.
So, this $1 find might smell a tad bit on the waxy side, but the color and texture are pretty awesome. I love this shade, which is a bump up from the “your lips but better” variety.
The texture of this dual-ended shadow/liner pencil is fantastic. This is a great buy that’s just $3 and that lends lid color on one end, and a liner on the other.
What are your favorites from e.l.f. Cosmetics?