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9 Top Picks from e.l.f. Cosmetics

I Bought It

By Sheila Arkee

e.l.f. Cosmetics (which stands for Eyes Lips Face) has been serving up low priced, cruelty-free, bargain beauty deals from $1 to $6 for several years now.

9 Top Picks From e.l.f

While they were elusive and hard to track down for a while, the majority of the line is available at Target stores. While I’d heard of e.l.f. online (and turned my nose up at it, fyi), the brand really came to makeup consumers attentions with a little chain email that went around a while back.

In case you haven’t heard, there is a make-up line (featured on Oprah) called E.L.F. — stands for eyeslipsface (www.eyeslipsface.com). Anyway, it is a higher end line that Bloomingdale’s has recently purchased… so, they are clearancing out all of their on-line inventory. Everything is only $1.00. Then, on orders up to $25.00 — you can enter promo code Carolina and it will take 50% off your order — making everything only 50 cents. It truly is a steal.

Was this planted by e.l.f.? If so, brilliant guerilla marketing strategy, because I remember people really believing that it was a prestige line being extremely discounted, which is why I turned my nose up at e.l.f. in the beginning. The shade of it all!

Eventually I took a chance and tried some e.l.f. products and found they weren’t so bad. Besides the basic range of e.l.f. Essential items that are $1 and $2, there is the e.l.f. Minerals line and $3 – $6 e.l.f. Studio line that really manages to impress my discerning standards. e.l.f. is also known for their mega eyeshadow palettes and cute holiday sets. There are definitely some fails within this brand, but I’ve found a few winners that have a solid place in my beauty rotation.

1. Studio Makeup Mist & Set Spray

e.l.f. Studio Makeup Mist & Set Spray

If you are going to get anything from e.l.f., make it this mist which sets makeup like you wouldn’t believe. Also, spray it on your angled brow brush before picking up some powder eyeshadow and you have a wonderful liquid eyeliner on your hands.

2. Studio Eyebrows Kit

This kit is $3 of awesome and helps create perfect brows. Performs just as well as higher priced options at a mere fraction of the cost.

3. Glitter Primer

If you wear glitter or loose pigments, this $2 primer is a MUST! Definitely one of my best e.l.f. purchases, and I’ll recommend it ’til the cows come home!

4. Studio HD Blush

This blush is some serious business and offers mega pigmentation. Seriously, you will not run out of this blush for YEARS! Just the smallest dab will do ya, and  you’ll be left with long-wearing color.

5. Studio Foundation Brush

A $3 brush that feels like it should really cost $30. Made from Taklon, I really adore the quality of the Studio brushes and pick them up whenever I see a new one at Target.

6. Essentials Liquid Liner

From the e.l.f. Essentials line, this $1 product works wonders that reminds me of MAC’s much more expensive version.

7. Studio “C” Brush

This is not quite a dupe for the MAC 239 brush, but it blends well and helps pack color on to your lids. For $3, it’s a must have.

8. Essentials Lipstick in Voodoo

So, this $1 find might smell a tad bit on the waxy side, but the color and texture are pretty awesome. I love this shade, which is a bump up from the “your lips but better” variety.

9. Studio Eyeliner and Shadow Stick

The texture of this dual-ended shadow/liner pencil is fantastic. This is a great buy that’s just $3 and that lends lid color on one end, and a liner on the other.

What are your favorites from e.l.f. Cosmetics?


  • wendy larson

    The Studio Line powder blushes are also killer. Super pigmented and some of the best blushes I own….and I own a lot of blushes.

  • Allison @neversaydiebeauty

    That eyebrows kit may finally be the shade this redhead has been searching for. I must head to Target today!

  • http://www.cosmeticsaficionado.com/ Cosmetics Aficionado

    I have that flat top brush and really like it. Not a fan of ELF makeup, but I like some of their tools and their blotting sheets.

  • Icequeen81

    Hi Sheila, I have a question, about the primer,
    is it hard? I had a wnw primer it dried very fast , if I made a mistake i had to do my eyes again , and I got some itch from it , what about this one? do you have time to let your eyeshadow glide? will it let you apply it well , like even application.

  • http://www.painted-ladies.com/ Sheila Arkee

    No, this one is not hard at all. I had the same problem with the WnW primer, and this is the complete opposite.

  • Icequeen81

    Glad to know, thanks for letting me know :) so this one seems a great option thank you

  • http://www.geniabeme.com/ Eugenia

    I love the green eye look, it really looks good on you!

  • myCosmeticBag

    While I’m not a huge fan of ELF I do love that flat top brush. I love it for traveling since I don’t have to be too careful with it. ;p

  • http://theplasticdiaries.com Kimmi @ The Plastic Diaries

    I think ELF make great products and I love that they are cruelty-free with lots of vegan options.

  • Amber

    I love most ELF stuff! I have brushes from the studio line that I choose over higher end many days. I use that flat top one for sunless tanner. Works well! :)

  • http://www.phyrra.net/ Phyrra

    #1 is my favorite!

  • Noelle

    I have that setting spray and refuse to buy any other. It’s cheap and works wonders!

  • http://makeupbykim-porter.com/blog Kim Porter

    The eyeshadow is pretty. I can’t get into ELF IDK why

  • Cosmetic Sanctuary

    For the price point, ELF is actually a good buy! I love VooDoo on you!

  • http://www.manifestdestany.com/ Destany

    I’ve never used a spray to set my makeup. I guess I’m missing out?

  • http://www.beautybymissl.com/ beautybymissl

    My favorites from e.l.f. are Eyebrow Kit, Mineral Infused face primer, Daily brush cleaner and their Essential Eyeshadow primer.

  • http://loveforlacquer.com/ loveforlacquer

    ELF blushes are my fave!

  • Jessica InTruBeauty

    I love that brush! It looks exactly like my higher end one that I use all the time. I need that spray too! Ive been using their $1 eyelid primer and it works as well as any other expensive product.

  • http://www.blushingnoir.com/ Brooke @ Blushing Noir

    ohhhh love that lipstick!

  • http://libbyspinkvanity.blogspot.com Kimberly

    We like the same things! That HD blush will last forever since just a bit goes a very, very long ways, right?

  • http://beautylitfromwithin.blogspot.com Nidia Doherty

    I just got my package from ELF’s 50% off Spring/Gift set sale. I picked up a couple of brush holders to try, and some new lip colors. I use their $1 concealer brush as my go-to nail clean up brush, love their setting spray, the HD powder.. can’t wait to try more stuff!

  • http://www.mynewestaddiction.com/ Laura

    i have several brushes from them that i love!

  • Anastasia

    I own that C brush and it’s constantly in use. The quality can’t be beat for $3.

  • Angela Sherman

    your eye makeup is beautiful!

  • cindyprimebeauty

    Love that lipstick on you! elf is a fab brand!

  • http://www.slashedbeauty.com/ Miranda Mendoza

    What a funny story about their origins!! I just got my elf order in today from their mother’s day sale so this post is very fitting. I love their HD blush as well, one of my favorites.

  • FabZilla_Kath

    I have that foundation brush and I like it too!

  • http://www.honeygirlsworld.com/ Honeygirlk

    Ooh – I likey your list. I need to do one of these – I have a lot of favs from ELF. 😉

  • BTBAshley

    Yay! We have some shared faves! Love the Studio HD Blush and the Studio Foundation Brush!

  • Betzy Carmona

    The flat brush and eyebrow duo are some of my favorites

  • http://www.citizensofbeauty.com/ Citizens of Beauty

    Great pick!